Most professionals highly recommend using email marketing to grow up online. now let’s get to know what about that.
Email marketing is a type of direct marketing via email. The sender can be an individual or business, and the messages they send are usually advertisements, but they may also include non-commercial or informational messages. Email marketing can be done to promote a company’s products or services, to build loyalty and trust with customers, to collect customer data for targeted advertising, as well as for many other purposes.
Email is one of the most powerful tools in your marketing toolkit.
Email is not dead. Research shows that the number of email users is increasing each year and will be up to 4.4 billion users by the end of 2023. In fact, it’s as powerful as ever — especially if you use it strategically and creatively. While email marketing can make up a significant bulk of your content strategy, there are actually quite a few different ways to get creative with an email that can help you reach new audiences without boring your existing ones.
If you are into email marketing then the most important decision you should make is to choose the best email service, provider. I hope the following points will help.
Choosing the best email service provide
So do you really need an email marketing software provider?
In short no.
Theoretically, everything is individual, such as setting up sign-up forms, designing email templates, segmenting your audience, and even sending all your own emails without using email marketing services. You can perform the activities of.
However, this process is resource and time-consuming. There are also many technical aspects of email marketing that most marketers are not aware of. For example, how to design an email template to display properly on different devices and email clients. Or how to manage bounce and spam complaints and avoid being penalized by spam filters.
The good news is that the most popular email marketing services are packed with great tools and a team of in-house professionals to help you launch marketing emails easily and confidently.
So let’s now review the most popular email marketing software providers on the market and what they offer.
GetResponse
GetResponse is a cloud-based marketing tool that caters primarily to small businesses, bloggers and marketing agencies. It allows users to connect with their customers through email and create landing pages. GetResponse provides an email creator that helps users draft emails without any prior knowledge of programming.
Like other similar tools, GetResponse started as a pure email marketing service over 20 years ago and evolved into an all-in-one marketing solution.
Key features:
- A free plan that allows you to get started with email marketing
- Email marketing and email automation to help you create and send emails
- Signup forms, websites, and landing pages to help you build an online presence and grow your list
- Live chats, web push notifications, and SMS to help you reach your audience through other channels
- Transactional emails if you’re e-commerce that wants everything under one roof
- Conversion funnels if you want to sell digital products and create sales funnels
GetResponse pricing
There are five pricing plans:
- Getresponse Free — this is $0 and lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size
- Basic — this starts at $15 per month and lets you send an unlimited number of emails to up to 1,000 subscribers
- Plus — starting at $49 per month for up to 1,000 subscribers
- Professional — starting at $99 per month for up to 1,000 subscriber
- Max — custom pricing.
Why do you need to be choosing GetResponse?
- There’s a free version of the platform that is available for use indefinitely. Sign up free
- The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard-pressed to find similar discounts from key competitors.
- It gives you extremely sophisticated tools for marketing automation.
- A flexible approach to data segmentation makes list management much easier. In this respect, it is superior to many competing products.
- GetResponse’s webinar functionality is great, and represents a genuine USP — I haven’t come across this functionality on similar products.
- The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
- All GetResponse plans come with a useful (if slightly fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
- Custom DKIM is provided on all plans even the free one.
- Support is provided in a wide variety of languages.
- With the notable exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.
- The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them from having to invest in multiple tools.
- No credit card details are asked for when you sign up for the GetResponse trial.
GetResponse is one of the most popular email marketing platforms available. It provides you with great features and an excellent user interface that will help you grow a good list, build trust, and sell your products or services effectively.
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